Drinkresponsibly Microsite

Beer is perhaps the most traditional beverage in Germany next to water. Either as a liquid companion to social gatherings or when enjoying a nice meal – beer is a part of the good life. Savoring its taste at the right time, in the right place, in the best company, is what adds up to sensible consumption and the pleasure it entails.

Enjoying alcoholic beverages with a sense of self-awareness requires experience and knowledge of life’s various stages and of low-risk environments. Consequently, alcohol is a taboo for children and young people under the age of 16. Drinking during pregnancy or while breast-feeding is equally ill-advised. If you are intending to drive or do sports, if your job encompasses delicate or dangerous processes, or if you are on medication, you should always be mindful of the detrimental effects of alcohol.